&Miss is a brand concept that emerged as a response to the lack of options within the bridalwear industry. Observing how the next generation is redefining relationships, and even marriage itself, I questioned why bridal fashion has remained bound by outdated ideals. I was also inspired by her own mothers wedding attire that reflected her personal style and rejected traditional ideas about how bridal wear should look.
Rooted in the belief that weddings should celebrate individuality rather than conformity, the brand seeks to reimagine what it means to be a bride today. It honours beauty, love and commitment while rejecting traditional expectations of femininity and ownership.
PRODUCT RANGE
The designs aim to not totally reject the aesthetic of traditional weddings - instead the garments are a modern take, while maintaining the romantic feeling. Each garment is designed to be reimagined, re-worn and cherished, not stored away in a box after your wedding day.
MARKETING STRATEGY